Want to drive more ticket sales before your concert even launches? Start with your fans. One of the most effective—and affordable—ways to build pre-event excitement is to engage potential attendees with simple, interactive polls.
Polls are more than just a way to ask questions. When used strategically, they can build anticipation, collect valuable audience insights, and turn passive followers into future ticket buyers. In this article, we’ll break down how to use polls to generate hype, collect data, and boost early ticket interest—all while making your fans feel like part of the show.
Why Polls Work: Turning Fans Into Active Participants
Every vote is more than engagement—it’s a buyer raising their hand.
Before people commit to a purchase, they want to feel involved. Polls offer a low-pressure, highly engaging way to involve fans early in the process. Whether it’s choosing a favorite song or helping decide the poster design, these small actions build a sense of ownership and connection to your event.
And when fans feel emotionally invested, they’re far more likely to buy tickets, tell their friends, and share your posts.
1. Use Song Polls to Build a Setlist Fans Are Dying to Hear
Ask fans: What song can’t be left out of the concert?
Creating a poll with a few hit tracks—or opening it up to write-ins—gives fans a say in the show itself. This not only increases social media engagement, but also gives you valuable insight into what fans are hoping to hear. More importantly, it creates buzz around the event long before ticket sales open.
Try This:
- Post an Instagram Story poll: “Which track should open the concert?”
- Share a carousel of 5 song options on Facebook with “React to vote!”
- Use TikTok to showcase different live versions and let fans choose their favorite.
Pro Tip: Make the results public and follow up with a short post or video that says, “You voted, we listened!” showing the final setlist teaser.
2. Poll Fans on What Makes a Perfect Event Experience
Not sure if fans want VIP tables, food trucks, or meet-and-greets? Just ask.
Use quick polls to find out what extras your audience would actually value. These not only help shape your offer (and upsells) but also show your audience that you care about their preferences. That level of attention goes a long way in building loyalty and trust.
Try This:
- Instagram poll: “Would you upgrade to a VIP table if it included bottle service?” Yes / No
- Facebook post: “What matters more to you at a show? A) Sound quality B) Vibe C) Artist interaction”
- Twitter: “Meet & Greet or Early Access? Vote below 👇”
Pro Tip: Use the responses to design pricing tiers and add-on options before launching tickets.
Want to learn how to price those VIP upgrades right? Check out our ticket pricing strategy guide.
3. Turn Polls Into Data Collection Tools (Without Being Pushy)
Collect contact info while making it feel like fun interaction.
Polls don’t just have to be one-tap questions. You can integrate them with short forms to build your mailing list and retargeting audience—especially if you’re using Facebook or Instagram. For example, after voting, you can invite users to “subscribe for early access” or “get the results and a special offer.”
Try This:
- Instagram Story: “Want to know if your favorite artist’s song made it to the setlist? Drop your email & we’ll send it!”
- Website widget: Embed a poll with a follow-up prompt: “Get notified when tickets drop.”
- Facebook post: “Comment the word VIP and we’ll DM you a link to enter our exclusive giveaway.”
The best way to get contact info? Make it feel like part of the fun.
4. Run a Countdown Poll Series to Keep Fans Hooked
Build hype with a countdown series that ramps up engagement every day.
Instead of running one big poll, create a daily or weekly series leading up to ticket sales. Each poll can cover a different element—stage design, supporting acts, merch designs, or special surprises.
This strategy works especially well for festivals and multi-artist events, where there are several aspects to promote.
Try This:
- “5 days until the drop: Vote on your dream opener.”
- “3 days left! Which merch design should we produce?”
- “1 day to go! Help us decide the launch day surprise!”
Each of these small engagements keeps your event top-of-mind—and gives your algorithm-friendly content to push out to your audience.
5. Embed Polls Into Email Campaigns for High Engagement
Boost open and click-through rates with short, irresistible questions.
If you already have a list of past attendees or fans, use it to run short polls directly via email. Use tools that let you embed one-click questions that feel personal and create two-way communication.
Poll email examples:
- “What city should we visit next?”
- “Would you attend a Saturday show or prefer Friday nights?”
- “Tell us what you loved most about last year’s concert—reply to vote.”
Each interaction gives you more insight, warms your audience, and sets up your list for a powerful ticket launch.
Ready to Activate Your Audience?
Polls are a powerful way to turn your passive followers into engaged, excited, and ready-to-buy fans. The key is to start early, stay consistent, and use their feedback to guide your messaging and offers. When fans feel heard, they’re far more likely to show up—and bring friends.
Don’t let all that pre-event excitement go to waste. Learn how to use pricing strategy, segmentation, and exclusive promotions to convert your engaged fans into paying attendees. Read: Maximize Your Concert Ticket Sales with Smart Pricing & Promotion Tactics
Or better yet…
Work with Us to Sell More Tickets, Faster
We specialize in turning event hype into real sales. Whether you need help crafting your pre-sale campaign, optimizing your ad funnels, or designing interactive content that drives clicks—our team can help. Let’s sell out your next show together!
